Ikea is the world's largest furniture retailer, which values the ease and simplicity of their products. A redesigned e-commerce experience was proposed to enhance the shopping experience, allowing customers to interact with the site effortlessly.
• Worked alongside a Senior UX designer brainstorming concepts and manifesting them into wireframes and flows.
• Agency: Appdrenaline
Mega dropdown navigation
Ikea's catalog is very expansive, sorted in many categories. This new mega dropdown navigation organizes the products within room types and then further into sub categories of furniture, letting the user browse a more specific area of their choosing.
The current compare tool removes users from their browsing experience, sending them to a new page. This new tool is instead part of the browsing experience and is kept to the side of the page, allowing the user to open and close it seamlessly.